Sheila’s Wheels was launched in 2005 by Esure insurance.
After having researched thoroughly into male and female drivers found that women were better drivers, made fewer claims and were generally less of a risk than men so could afford to make premiums much cheaper.
The pink Cadillac car on the ‘Australian type adverts’ has been voted 4th in the most annoying adverts on television. This works both ways annoying perhaps, noticed definitely.
They offer extra cover for handbags and personal belongings.
Breakdown cover is cheaper and this is associated with Green Flag. The garages used for repairs are given set standards on how to treat their lady customers so as to avoid patronising attitudes.
